Adapting Research Communications for Social Media

Use social media to communicate your research and drive impact.

With so many priorities, pressures and social media platforms begging for your attention, how do you use social media effectively without swallowing up your time?

This guide will help you to:

• Get clear on your purpose for using social media so you can use it strategically

• Identify and understand how to appeal to your target audience

• Distill your research into compelling, succinct messages that are shareworthy

• Use visuals to improve social media engagement and audience understanding

• Schedule posts for maximum impact and minimal time investment

• Track your progress so you can do more of what works

Bonus content you’ll also gain access to:

• Visual resources database of FREE tools and illustrations to build your social media visuals

• Tutorial videos on how to create your own infographics - social media gold!